I know you are wondering what’s Hulu got to do with business? Let me tell you, a lot. Hulu’s new application for the Wii console was the white glove challenge to Netflix. Hulu offers streaming TV and Movies and usually in their current season. This challenges Netflix which only offers TV shows after their season has ended. The subscription is the same 7.99 offered by Netflix and the offerings are actually a little more pertinent to the business medium. You can find documentaries on both but the financial series options on Hulu actually surprised me. Shows like “the Business of Innovation” and “Start-up Junkies” are worth the fee! The nice feature is you get to try it free for a week and see if it has something that interests you. I’m on my third episode of Start-Up Junkies love it!
Tag Archives: New media
Ever wish you could tweak the sunrays on a landscape for an illustration? or create that eerie beam me up Scottie feel? This is a great tutorial to enhance mother nature. Russell Brown is fun and his tutorials are great. I’d add him to your faves! Making sunbeams quick and easy
While there are several more expensive programs out there for screen casting, I found that TechSmith’s Jing and Jing Pro are the most cost-effective. This is especially true if the tutorial or presentation you want to create is shorter than 5 minutes or can be broken up into 5 minute segments. Jing is free, while Jing Pro is about 15 dollars for the year. I use this to teach software to my online students for InDesign and PhotoShop as It allows them to watch the tutorials as many times as they need to learn a specific technique. They are not polished by any means, and I hate the sound of my voice, but they are effective in quickly sharing. I use the 5 minute time limits as a way to bridge moving from PhotoShop to InDesign. I then host them from screencast.com so that they play on all computers in the same clean viewer that works on any platform. Again this is a free basic service and 10 dollars a month for more reliable bandwidth. This would be great for sharing group presentations or sending a presentation that does not have to be simulcast. I’ll share a couple but no laughing! OK you can laugh a little. I’m starting to sound like a Minnesotan!
So you know InDesign but you don’t write code? No problem. Well if you’ve got an hour and you want to learn a great marketing tool. Adobe.tv has a very useful tutorial that has only had 800 page views. This is sacrilege! Check it out here. This Adobe Evangelist, Rufus Deuchler, is funny, engaging and smart! He will teach you to animate your pdf documents and format to tablet and mobile devices. So go forth and create great e-publications, no tuition required!
In his book, “A Whole New Mind,” Daniel H. Pink makes a great case for the artistic mind in today’s business world, I agree. I am often asked “How relevant are your photojournalism skills in business and new media?” I refrain from the puzzled look then respond, “Extremely!” You need to be analytical, social, open to change, part geek, part therapist and part artist. I am a trained photojournalist, experienced manager, MBA and professor. The first career trained me for all the other accomplishments.
Photojournalists are typically the gadget geeks in the newsroom. This lends itself to ease of learning when faced with new equipment and software. We have also navigated a series of industry changes. The transition from dark rooms to PhotoShop, the near death of the film camera and learning to shoot and edit video all while producing quality audio required a lot of flexibility. The photographer in me has learned to be a Jack-Of-All-Trades and master of many! Simply put, successful photojournalists are fast creative problem solvers with technological savvy and people skills.
Photojournalists have to deal with an awful lot on an assignment. We need to document the news visually and be artistic about it. We meet and relate to new people every day. Often we deal with people at the single worst moment of their lives, so empathy is a given. Building relationships quickly gains us the trust needed to photograph naturally apprehensive subjects. The deadline pressure is often insane, so the fast pace of new media suites us just fine. Did I mention you need to find ways to get into places that are not necessarily safe for the general public, and avoid injury or equipment loss? I’m not going on the record about how useful these skill are! Suffice it to say I’ve been hit by a NASCAR and still made the picture. We are professional, behaving appropriately on Air Force One. Photogs are natural competitors, comparing our photo play daily in news outlets across the country.
Photojournalists do much more than this. We have breadth and depth of experience that easily translates into today’s tech heavy business world. New media, no problem. With the trials of the newspaper industry, it is worth it for photogs to consider a new path. So colleagues, while this is a trying time for photojournalists across the country, have no fear there is a place for your training in the private sector! Employers, it may just be time to start hiring “A Whole New Mind.”
So, you want to give a presentation that stands out? One that keeps the attention of the students you are lecturing to? Or one that just says you’re cool to the innovative young execs your pitching? Then you need to bring out the big guns and “Pimp out your Prezi!” Prezi.com Is a unique site that helps you make zooming presentations and it hosts them there on the site. So your Prezi’s are wherever you have access to the internet. If you are a mobile collaborator, i.e. MBA student working on a team project or a telecommuter, this is priceless. Each group member can edit your presentation collectively from different locations. One of my favorite Prezi projects is seen here . This Coca-Cola Company Prezi uses the iconic image of the Classic Coca-Cola bottle and turns it into a vehicle to organize and keeps the central focus of the presentation all while creating a unique experience. This Prezi makes the viewer say “Whoa, now this is an experience, not just another PowerPoint!” Don’t forget to check out the YouTube video at the end of the presentation. Nice way to use a simply shot video to build a feeling of community with your audience.
While I love Prezis , there is a potential downside, if not done carefully, you can make your audience dizzy. So watch the amount and speed of transitions. This means the navigation distance between your boxes. Zig-zagging across the workspace is bad! If you use a clockwise direction, you are less likely to cause motion sickness!
P.S. I’d love it if you came back and posted links to your Prezis in the comments!