For those of you who don’t remember it’s previous 20 hour debut in the appstore, I forgive you! It was clearly only out for a hot minute. The claim was that the software burdened the data networks But now it’s back. So for 15 dollars a year your can use iPhone or iPad to provide internet access for your laptop. You need to have a data plan on your iPad to use this feature. Who needs this app? Anyone who has ever traveled with his or her laptop and paid 10 bucks for 30 minutes of internet access! Tether is an application you can install from their website.It is also much cheaper to tether from your phone than paying 30 bucks a month for the mobile hotspot feature now offered for iPhones.
There is a downside, It is device specific. You can tether your one computer to your phone, not multiple devices.
I know you are wondering what’s Hulu got to do with business? Let me tell you, a lot. Hulu’s new application for the Wii console was the white glove challenge to Netflix. Hulu offers streaming TV and Movies and usually in their current season. This challenges Netflix which only offers TV shows after their season has ended. The subscription is the same 7.99 offered by Netflix and the offerings are actually a little more pertinent to the business medium. You can find documentaries on both but the financial series options on Hulu actually surprised me. Shows like “the Business of Innovation” and “Start-up Junkies” are worth the fee! The nice feature is you get to try it free for a week and see if it has something that interests you. I’m on my third episode of Start-Up Junkies love it!
Do you know your technographic profile? Are you a conversationalist or just a joiner? I’m a contributor, conversationalist and a joiner which is a normal assessment for an “Alpha Mom.” Studying the profiles of groups you are targeting will help you build interactive marketing plans that are more effective. Wanna learn more? Let’s talk about it! http://www.forrester.com/groundswell/book.html