Tag Archives: branding

Getting more traffic to your sites!

Have you registered on DMOZ? If not you are missing the opportunity to have your site listed in directories used by thousands of sites. If DMOZ accepts your site in your chosen category, it can do wonders. They are a human reviewed site directory that supplies site url’s all over the internet. They are trusted and can help you build a lot of positive one way links,the most coveted kind, to your page. I registered today I’ll keep you posted on my results!

Consulting is relationship building

I hosted a party this weekend for my MBA classmates. It was a lot of fun to see everyone and check in on life after MBA. When I was ask what I was doing, of course I said consulting and teaching.  The follow-up of course was “How do you sell yourself?”  This is accompanied by that “I’m not cut out for sales. I don’t have the personality for it.” I said “PrimariIy, I build relationships.” My husband laughed and said “No, Hill you make friends….for life!” Ok so I have friends from every stage in my life. My oldest friend is from the age of 6, and we still chat regularly.

The myth that selling your services requires the boisterous “can sell Holy water to Jesus” personality is just that, a myth. People want to know that you genuinely want to help them solve their problems and at a fair price. It is also worth mentioning that marketing and selling are too different things. When you market you help point out a need for a service or product. Good marketing creates the demand for the service. Selling is convincing clients to make this transaction with you or your company.  I find sincerity is my best attribute. I genuinely want to help people and I love solving problems. By the time a client reaches out to me, they have already decided that my skills are something they are interested in. This is the time when they are genuinely debating on finishing the transaction with me. I don’t need to go into heavy car sales mode, I just need to make a new friend. I know this means my circle of friends keeps growing, but my husband is right, I befriend, for life!

Here is a great site with steps to work  on selling your service!

Google+ a great opportunity.

This is a great article for those wanting to navigate the Google+ waters.
How to Build an Effective Google+ Brand Strategy: http://bit.ly/uUoCrW

Is your business Gmail socializing?

Mine is now! It only took me ten minutes to use an awesome new service and choose a customizable template that I can attach to a business e-mail. Brandmymail.com  is my favorite new tool of the day. I get high quality branded e-mail that incorporates my blog, my twitter feed and other social media. It also looks great on mobile platforms. You know I had to check it out on my iPad and iPhone before I shared it with you! The template does not have to be sent automatically, just on the e-mails you choose. Brand My Mail has separate buttons for sending and previewing your e-mail. Now when you get referrals from friends they can pass on all of your social media and info just by forwarding the e-mail.

This is great for small business owners who want to jazz up their e-newsletter or just have a professional look to a local e-mail campaign. The features work with Gmail now, but they are writing code for more e-mail platforms rapidly. It works from pc’s running the Chrome or Firefox browser (both are free to download.) The email’s that are sent can be viewed properly by anyone on any platform. Best of all Brandmymail.com is free. Check out my new socializing Gmail here.  In addition, check out what Forbes has to say about it.

Caution: Do not go crazy with all the plug-ins you can use, you do want space to type your e-mail!