Tag Archives: Target Market

Kicking it New School!

New School Marketing is not just a cliché. It is a well-researched approach to how marketers can put their best foot forward in a changing arena. It is no longer acceptable for seasoned veterans to acquiesce to ignorance. Yes. I said it! Get your head out of the hole and get with the program! I don’t mean just hiring a techy to tweet on the companies behalf, but understanding how each component of a new school media campaign work together. The more you know, the better you can calculate the risks of taking your marketing department into this new frontier. So let’s start with the basics.

Responsys Interact offers a wealth of white paper and data on New School Marketing. This is a good place to start learning the basics. If you like what they have to say they offer services that can help your business launch a full-scale campaign and track metrics all from the same CMS. Download their informational white papers and read them over the holiday break. This may give you some new ideas on where to lead your company and marketing department in 2012.

Got Data?

Need more data instead of cowbell? Then do I have a site for you! City-data.com is phenomenal when you need demographics in an instant. Don’t know Excel, no problem. Does SPSS give you a headache? City-data.com has got you covered. For any type of preliminary proposal, you may be putting together, or even more in-depth. Take it from me there were many a night during my MBA course work that I needed reputable stats, STAT! While a fuller richer more thorough survey may need to be done on a target audience later, you can quickly get a very good look at any city in the nation. Heck, they even give you the average precipitation!  Check out my city here and keep scrolling down.The graphs are accurate and are large enough when downloaded to easily bedazzle in PhotoShop or InDesign. They can also be copied right into your PowerPoint or Prezi. Prezis are a whole other post!  So the next time you find out your presenting target market analysis in 30 minutes no sweat, you’ve got data!