One mans falter is another’s opportunity. Russell Simmons saw this opportunity. I believe all businesses can benefit from the faux pas of those that go before them. Social media wise, this is key. Russell Simmons took the opportunity to endear himself to the lost audience of Lowes by buying up the vacated ad space when Lowes pulled out of TLC reality show, All-American Muslim. He then publicly and socially admonished them on twitter and newsites. This is significant because Simmons, @uncleRUSH, has over a million followers. That’s some pretty far reach in the multicultural online community. I’m sure it will pay off royally for him with continued brand loyalty and revenue to his many ventures. ROI like this is how moguls are made and sustained. The multicultural dollar is strong, and Simmons is living proof.