Yes, that’s me posing with a pee cup! What was a fun morning at the Making Strides against Breast Cancer Walk in Minneapolis this past weekend turned in a learning opportunity. People actually find gorilla marketing fun and engaging. There was a line for the pee cup! I’m sure that like my photo, several others ended up on Facebook pages around the Twin Cities Saturday morning. and weather we want to admit it or not, that is brand and name recognition you couldn’t pay for! While paid advertising is a necessary evil, we need to capitalize on opportunities to make average people brand ambassadors for our organizations. So before you kick that random idea out of the conference room, entertain the thought, and remember this, I work for the competitor but even I needed a photo with the pee cup!
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