Category Archives: Uncategorized

Winning Book!!!

I am reading a very interesting book about in an effort to improve my “performance gap.” What’s a performance gap you say? Well in her book Winning from Within, author Erica Ariel Fox describes it as the disparity between your actual reaction to a situation or problem and your “optimal reaction” to that very same problem. This is a very real phenomenon. Have you every thought the moment you said something, uggh I sounded really, arrogant, patronizing, impatient or like a horrible parent? Ahh then you too have experienced the performance gap. The interesting thing about this quick read is that it gives you practical applications that real people can practice in everyday life as a leader, friend, parent or employee. It is also completely based on someone you can control, you. I have read a number of books on negotiating strategies to get desired results, they can be helpful to a point, this one may be on to something though with practical strategies for developing yourself from the inside as a leader.

Gorilla Marketing crazy or effective?

Yes, that’s me posing with a pee cup! What was a fun morning at the Making Strides against Breast Cancer Walk in Minneapolis this past weekend turned in a learning opportunity. People actually find gorilla marketing fun and engaging. There was a line for the pee cup! I’m sure that like my photo, several others ended up on Facebook pages around the Twin Cities Saturday morning. and weather we want to admit it or not, that is brand and name recognition you couldn’t pay for! While paid advertising is a necessary evil, we need to capitalize on opportunities to make average people brand ambassadors for our organizations. So before you kick that random idea out of the conference room, entertain the thought, and remember this, I work for the competitor but even I needed a photo with the pee cup!

I’ve missed you!

Sorry for my extended absence. You know how life catches you and then you look up and a year has passed? That happened to me but I’m recommitting to this wonderful outlet of all the things I love about creativity, photography life in advertising and just generally good stuff I’ve learned! Thanks for sticking around!

It’s been a long time……..but change has come!

It has been a busy week. I had business lunches on Monday and Wednesday. I had interviews on Tuesday and Wednesday both went well. I had a third opportunity come up on Thursday. When it rains it pours. I was offered a job on Friday and I knew it was the one I wanted. A great fit, exciting work for a company I believe in.

So I’m back to the land of the employed and I’m eager to begin my new journey. I will be back to focusing on my tips and tricks for innovating marketing management. All while putting them to practice on a daily basis. I’m so excited to have you all following my journey! Thank you for all the prayers and encouraging words.

Hillery Shay

Manager of Brand Services at HealthEast

Flexibility breeds flexibility

One of the most difficult balances to achieve is the balance between work life and home life, especially for moms. Maternal guilt is real! We internalize all the looks we receive when the pie for the bake sale is store-bought. I at least buy well. While I grocery shop at Rainbow, I buy pies at the boutique bakeries. This assuages the guilt somewhat.

As a manager I try to remember that people had lives outside of work. While in theory it would make sense to keep work life and home life separate, I would argue that the traits people exhibit in their home lives are part of the reason you hired them in the first place. I am a results oriented leader. As long as we hit our goals and the work gets done, I am happy.  I truly believe that flexibility, within reason, breeds flexibility.

On a calm weekend in 2010 someone decided to commit news and shoot a St. Paul cop. It happened to be a weekend when we only had one day time shooter. I came into the office to direct news coverage. I began thinking of whom to call to cover the shooting and my phone rang. It was a staffer who was off that day asking if I was alright coverage wise. I was just about to call them, because I was not OK! I needed bodies fast! I shared this and they made a plan and hit the road to cover the story. A lot of journalists understand the fast-paced unpredictable nature of news and are ready to pitch in, this was different, it was  an unspoken agreement.

This particular staffer had a busy home life with two active children and a traveling spouse. I often made sure they could start their day from home, make it to sports games etc when their spouse was out of the country. As long as the work got done, I was not going to mandate that this responsible member of my staff were sitting at their desk, just for the sake of making them do it. This respect for their family meant that they were willing to help me, the way I had helped them, by being flexible and helpful.

It may not always work, by no means should you allow people to take advantage of your kindness, but flexibility can be extremely useful.

Raisin in Minnesota

Just wanted to share my post on Good Enough Mother today. I’m off to prepare for my interview!

I’ll tell you all about it tomorrow. Have a wonderful day!


Raisin in Minnesota: All the colors in the box; talking to kids about race!

Check out my bi-monthly column on Good Enough Mother. All the colors in the box; talking to kids about race.



Objects in the mirror are closer than they appear!

This is a typical warning printed on the side view mirrors of most vehicles. It serves to warn you that things you see approaching are in closer proximity than you might think. My Pastor spoke of this in reference to the Kingdom of God today. It dawned on me that this is also applicable in the business world. Strategic planning is basically knowing which maneuvers and decisions one should make based on what they see happening around them.

In 2009 It was clear to me that while the newspaper industry had suffered for a while, it had finally begun to affect my workplace. A second round of buyouts was followed by layoffs that required a reduction in my already overworked staff. Budgets that stayed flat were celebrated as the new growth and more and more talented people were leaving for new jobs and their positions were remaining unfilled. I made a strategic play to go back to school and get my MBA because I could see the objects in the mirror.

I was laid off 6 months before my graduation. I am grateful for seeing the warning signs, knowing I would be ready for the next chapter in my life. The view from here is better. I know the potential for a new and great career is there. In fact, I see the signs that objects in this mirror are closer than they appear. I have had more traction on my resume than before, I have had both phone and in-person interviews. I have had time to make up in my mind what I want to do next and my search is more focused and targeted.

It is important that we react when we see the alert signs. I know that my new career is just around the corner even though it feels far off. I have begun mentally preparing myself for a full schedule again. I get up early though sleeping in for the past 8 months has been kind of nice. I have applied for more positions since I can see interest in my skill sets growing. I have a new childcare plan in mind for my daughters. I am saying thank you now for the alert in the mirror now because I know it’s coming. I have chosen to be happy now instead of waiting to be happy. I am glad that the objects seen in the mirror are coming toward me

Awesome post! I’m going read it this weekend!

I love this blog! I just wanted to share a great read on confidence today. Have a great Sunday!

Goss Coaching

While off celebrating my 20th anniversary, I’m sharing a few of my favorite blogs that you might have missed.

It’s easy to compare yourself with others, particularly when it looks like they have what you want. A quick way to determine if that is beneficial or not is to look at how it makes you feel.

Does looking at someone else’s journey inspire you? Convince you that you can get the same results? Make you feel like you are that much closer to achieving your goals? If so, by all means continue to look and be inspired.

But, if looking at someone else’s journey makes you feel defeated before you even begin, frustrated that they have it and you don’t, or unworthy because you aren’t doing it “right” or haven’t made enough progress fast enough, then it does not benefit you to keep looking.

Part of “enjoying the journey”…

View original post 133 more words