Pinterest, I’m so sorry it’s not you, it’s me. I just want permission to hang out on other sites that let me purchase an outfit right on the site. You see I’ve discovered “Fancy!”
While I love Pinterest, I love efficiency more. Fancy has beaten Pinterest to the ROI. The items you love, collect and “Fancy” versus “Pin,” can also be bought right on the site. No need to travel to third-party sites to make a purchase. While I’m not an impulse buyer usually, this efficient business model capitalizes on the impulse buy immediately. Why is this a good thing? It is the virtual equivalent of not letting the customer, leave the store. The longer they stay in the store, the more they buy.
When I first found Pinterest I loved being able to share the things I love with friends. However, I also wondered, how the heck do they make money? While there are featured products etc, to serve as advertising, If you send consumers elsewhere to make a purchase there is a greater possibility they won’t finish the transaction. Fancy is smart to keeps the customer in the store and still allowing them to share interest and purchases with friends in a social media platform.