I hosted a party this weekend for my MBA classmates. It was a lot of fun to see everyone and check in on life after MBA. When I was ask what I was doing, of course I said consulting and teaching. The follow-up of course was “How do you sell yourself?” This is accompanied by that “I’m not cut out for sales. I don’t have the personality for it.” I said “PrimariIy, I build relationships.” My husband laughed and said “No, Hill you make friends….for life!” Ok so I have friends from every stage in my life. My oldest friend is from the age of 6, and we still chat regularly.
The myth that selling your services requires the boisterous “can sell Holy water to Jesus” personality is just that, a myth. People want to know that you genuinely want to help them solve their problems and at a fair price. It is also worth mentioning that marketing and selling are too different things. When you market you help point out a need for a service or product. Good marketing creates the demand for the service. Selling is convincing clients to make this transaction with you or your company. I find sincerity is my best attribute. I genuinely want to help people and I love solving problems. By the time a client reaches out to me, they have already decided that my skills are something they are interested in. This is the time when they are genuinely debating on finishing the transaction with me. I don’t need to go into heavy car sales mode, I just need to make a new friend. I know this means my circle of friends keeps growing, but my husband is right, I befriend, for life!
Here is a great site with steps to work on selling your service!