I recently helped a small business client take the plunge into the Social Media pool. As a retiree who serves a niche market, he wanted a presence but didn’t want to commit too much time. Stop reading now if you are a purist!
I suggested a simple automation program that would send tweets and Facebook posts on his behalf. Buffer is a social media automation tool that offers a basic service for free for two accounts and ten posts in queue at a time. It also allows you to add more than two accounts and more than ten updated for a small fee. The best feature is that there is a firefox plug-in for Buffer. It allows him to load posts, shorten the URL’s and places them in the post, with the push of a button. All he needed to do was click on the page of the item he wanted to feature on his website and once that page loaded, hit the Buffer button at the bottom of the page.
For my client this meant he would only need to take ten minutes every three to five days to fill his buffer. The program did the rest. For me I can look at his analytics and see which products are generating the most traffic from the links in his posts and tweets remotely and give him periodic feedback as to whether or not he was reaching his target markets. Posts can be tailored with hashtags used by the trade magazines. His tweets are also visible on tradeshow feeds when he travels to show his merchandise without him needing to stop during the busy show to tweet. Buffer made it a simple for a small player in a substantial niche to compete with the big boys.