So you know InDesign but you don’t write code? No problem. Well if you’ve got an hour and you want to learn a great marketing tool. Adobe.tv has a very useful tutorial that has only had 800 page views. This is sacrilege! Check it out here. This Adobe Evangelist, Rufus Deuchler, is funny, engaging and smart! He will teach you to animate your pdf documents and format to tablet and mobile devices. So go forth and create great e-publications, no tuition required!
Monthly Archives: December 2011
Great day Friday night receiving my MBA from Bethel University. My wonderful family breathed a collective sigh of relief. I also have the best support network. I’m sharing because I’m proud, but also because I want others to know that it can be done even while being a wife, mother, manager and professor. So what’s stopping you from investing in yourself? It will be worth the sacrifice and the late nights. It was for me. I had the desire to learn more and be a better professional. I woke up at night thinking I was not maximizing my potential. While I don’t have the dream job yet, I’m happy, confident and sleeping better! If you are “Sleepless” in your career, do it!
In his book, “A Whole New Mind,” Daniel H. Pink makes a great case for the artistic mind in today’s business world, I agree. I am often asked “How relevant are your photojournalism skills in business and new media?” I refrain from the puzzled look then respond, “Extremely!” You need to be analytical, social, open to change, part geek, part therapist and part artist. I am a trained photojournalist, experienced manager, MBA and professor. The first career trained me for all the other accomplishments.
Photojournalists are typically the gadget geeks in the newsroom. This lends itself to ease of learning when faced with new equipment and software. We have also navigated a series of industry changes. The transition from dark rooms to PhotoShop, the near death of the film camera and learning to shoot and edit video all while producing quality audio required a lot of flexibility. The photographer in me has learned to be a Jack-Of-All-Trades and master of many! Simply put, successful photojournalists are fast creative problem solvers with technological savvy and people skills.
Photojournalists have to deal with an awful lot on an assignment. We need to document the news visually and be artistic about it. We meet and relate to new people every day. Often we deal with people at the single worst moment of their lives, so empathy is a given. Building relationships quickly gains us the trust needed to photograph naturally apprehensive subjects. The deadline pressure is often insane, so the fast pace of new media suites us just fine. Did I mention you need to find ways to get into places that are not necessarily safe for the general public, and avoid injury or equipment loss? I’m not going on the record about how useful these skill are! Suffice it to say I’ve been hit by a NASCAR and still made the picture. We are professional, behaving appropriately on Air Force One. Photogs are natural competitors, comparing our photo play daily in news outlets across the country.
Photojournalists do much more than this. We have breadth and depth of experience that easily translates into today’s tech heavy business world. New media, no problem. With the trials of the newspaper industry, it is worth it for photogs to consider a new path. So colleagues, while this is a trying time for photojournalists across the country, have no fear there is a place for your training in the private sector! Employers, it may just be time to start hiring “A Whole New Mind.”
You CAN fix that non-smiling child on the Christmas card, in PhotoShop and you don’t have to be a pro. It’s easier in PhotoShop. Like a lot of professional photographers I fancy myself pretty good in PhotoShop, but even I geek out when an upgrade comes out that makes my work even more efficient. Teaching CS 5.5 this semester has been so fun. I have been challenged by my student’s to answer so many questions and I have really enjoyed finding and sharing the answers. Often I’m asked if you can fix a smile or change the direction of something in a piece of stock art, and the answer used to be “yes (insert pregnant pause here) but it’s a lot of work.” My new answer is “yes and in PhotoShop CS 5 it’s a snap.” CS 5 has a feature called puppet warp that allows slight realistic manipulations to art you don’t have time to re-shoot. So no longer do you have to search for a passable frame from a shoot, you can actually correct the small things from that shoot that didn’t go your way. Here is one of my favorite tutorials on puppet warp . It’s only 3 minutes long so trust me you have the time then you’ll want to go play with it of course. Might be just in time for your Christmas photo.
Let me know if you find this useful, leave me a comment!
Yes this is another know your strengths post, but not for you, for your team. As a manager of a technological department in a period of change for our industry, I needed to map out a successful plan for my team. Again I used Strengths Finder 2.0 by Tom Rath. This time I gave it to key members of my staff to find out their strengths. The results were enlightening. Not only did I discover why certain members of my team were better at dealing with different situations, I learned why they failed miserably in the same situation. Now that I knew the tools in my toolbox, I refined their uses. I began to use a hammer when I needed a hammer and a learner when I needed someone to use and review new software. I completely realigned my team. I changed their responsibilities in the department to match their strengths. I then began to manage my department in the division the same way. I asked people to see me to determine who should be asked to attend which meeting or assist with which project. I began to assign people according to their strengths. I know you’re thinking well that makes sense, but often it does not happen. I have seen performance reviews completely focused on making people stronger in their weak areas. After this personal experiment, I am a firm believer in Strengths based leading. Isn’t it more efficient to use your time to help people excel in their strengths? I’m just sayin!